Our Editorial Process

Five phases, in order:

1 — Brief

The owning editor opens a brief that names the intent, the reader, the niche, and the three things the reader should be able to do after reading.

2 — Field research

Photo evidence from the editor's own garden, room, or paint test. Source verification for any historical or scientific claim. Zone-by-zone notes where applicable.

3 — Draft

Written to voice — grounded, warm, useful first. No hype. No padding. Field-tested claims are marked. Cited claims carry the source.

4 — Review

Editorial review for facts, voice, structure, and link discipline. Affiliate links checked. Disclosures placed.

5 — Publish + monitor

Published with structured data + canonical URL + JSON-LD. Monitored for reader corrections; updated when zone-specific or seasonal data ages.